What if businesses of the future understand value in terms of how life giving their activities are? 

The Life Support Business

WE ARE WORKING ON A BOOK…

Business holds immense power — to either drive destruction or be a catalyst for change. With the capacity to innovate, create value, and reshape systems, business is central to building a life-supporting future.

Our mission is to explore businesses that are reshaping their models to identify what strategies others can adopt.

We are looking for system level innovation stories. Our goal is to create an innovation playbook.

Our Hypothesis

We see innovation at a systemic level across three broad categories:

Re-imagine

Understand the limits of system we operate in and imagine alternatives that are life supporting

Re-purpose

Change the goals, role and structure of businesses to pursue different forms of value

Re-configure

Transform the material flows, assets, relationships and value streams of the company

About us

Ben Reason

Pioneer of Service Design at international studio Livework Ben is a leading practitioner of systemic innovation. With a long term mission to find creative solutions to our ecological challenge Ben is always on the lookout for what really works.

Theresa Berg

Innovation leader with extensive experience in driving transformation, Theresa has led sustainability initiatives and innovation projects for top Nordic companies. She thrives on navigating complex challenges to create sustainable value.

OUR THINKING

Work in progress

The Book: Life Support Business

Businesses have operated on a model of extraction—of resources, labor, and value. But what if companies could flip the script? In this post, we explore how businesses are shifting from extractive to regenerative models, creating long-term value for both people and the planet.

Re-imagining, Re-purposing, and Re-configuring

Sustainability isn’t just about meeting regulations—it’s about rethinking how businesses create value. Companies that embrace innovation, from new business models to financial structures, are leading the transition to a future where success is measured beyond quarterly profits.

We are looking for businesses making the shift to ‘life support’ models. Know any change leaders creating value for people and the planet? Share their stories with us.